Thursday 14 October 2010

The decline of Cinema attendance

The attendance  in recent times has dramatically declined in cinemas, this is due to a varied amount reasons.This is due to things such as the recent recession, meaning that people are more reluctant to spend money on the luxuries of going to the cinema as they have less disposable income. It could even be due to the lack of good quality films that have recently been released, however i think that it is down to the recent advances in technology meaning that people can access these new movies in different ways.

Their has been recent attempts to boost cinema attendance in recent times resulting in a large increase in the amount of people watching films infront of the big screen e.g. IMAX, 3D etc Despite this boost, more and more people are finding different sources to watch these films. One way watching movies is simply by watching them on the internet, people can download newly released films by file sharing, this means that film companies lose money as a result of this. You can also watch these movies in blue ray or HD meaning you have a better quality, home cinema systems means that the sound is louder, feels more realistic and is a better quality.


Another reason for the decline of cinema attendance would be that things like i tunes which means that you can buy these movies online legally through itunes. However this is not a very good way of watching the film because the quality is poor and many times you have to wait for it to buffer meaning your filming expeirience isn't great. 3DTVs are a great way of boosting the way you watch films at home, this would mean that cinema attendance would decline as people would be choosing to stay at home and use alternative methods such as this, however there is not a wide range of DVD'S that have 3D on them, and 3DTV'S are very expensive. So these 3DTV's will not have a greatly significant impact on the decline of cinema attendance.


In conlusuion the decline of cinema attendance has been caused by the recent recession in which peopleare finding alternative ways of watching films for less money or even illegaly for free. Another reason could be the the advances in technology meaning watching films at home are better in quality such as blueray and home cinema systems.

Types of information

Quantitive information
This is information that is gather, focusing on the amount of people that will be surveyed to gather a conclusion with statistics as apposed to the quality of the information that is being recieved.

Quantitive information need a large area of informaion to make up for the low quality of the information, this type of information  can be carried out by usig questionaires and surveys that will be asked to random members of the public on their opinion, likes or dislikes on particular parts of the music such as their favourate type of music, favourate genre of film etc. This can be carried out by simply brainstorming questions to ask people, and going out to a popular destination in a nearby town and asking random people to complete the questionaires. This method is very quick as it would only take a small amount of time answer each question meaning you can get through a lot of people and the more that are surveyed means that the results would be more reliable and would have a better understanding what the public like/dislike.

The information gathered from the surveys and questionnaires are very easy to put into charts and graphs to show the statistics. This is because on questionnaires, those surveyed would simply put a tick or cross next to the relevant answer to the person, this means that you can calculate the amount of people that liked one thing over another. Putting these into statistics or graphs means that it is easy to understand the results, however, statistics can be manipulated to make it seem like something is better than it actually is, this means that eventhough stats are easier to understand, they are unreliable. Quantative information is also cheaper because not a lot of people would be needed to survey, and it would not cost any money to for people to be asked unlike interviews. Quantitive information would be more efficient to use because of the accuracy and lack of needing to be spent, this would be mostly used by smaller companies.