HENDRIKSE: February 2011

This is a newsletter front cover for deyes high school.

The image does not really catch the eye, its really plain and dull as there is not a range of colours on show. As a result of this people would not be inerested in the newsletter from the beginning. The image only really shows what needs to be on a newsletter but nothing more.

The newsletter shows a traditional style in the form of the drawing of the the school at the top of the page, it gives a sense that it is old fashioned which could make the reader think that because it is so old, the school is successful as it as been able to adapt through the years and able to span a long lengh of time also keeping with its past. If something is successful it would last for a longer amount of time as proven with the drawing. However, this can be taken the other way as modern student may find it boring and maybe unadaptable to modern life is school despite the origional conventions of a successful instutution. They would find the drawing itself distasteful because of the lack of colour. Moreover, good or bad, it gives the reader a perspective of what the school looks like if they are unknown to the school and gives a first visual impression of the building.

The text beneath the drawing shows the word 'deyes high school', however, the word 'deyes' is placed above the other two and is in a larger font. This would show that the school is much more than a place to learn and should not be referred to as just a high school. It would suggest that 'deyes' is something more for students and about students as appossed to just how much they know. Moreover, the font also has traditional connotations which keeps the top of the page consistent. They make sure that when you pick it up, the first thing you see is the word 'deyes', the picture is no as it is smaller and does not have anything 'shocking' or 'eye catching' to look at. The words underneath this are 'specialist science college' with the image underneath as the science symbol, this means that the school should be associated with this subject as they feel this is what they are best at or aspire to be the best at. This will appeal to anyone that is interested in the subject and parents would understand the type of school their sons or daughters will be going to.

At the bottom is 'newsletter 2 december 2010', this is so the reader is aware that the issue he has is correct with that paricular time, otherwise they would all look the same. However, the font 'comic sans', this does not maintain the consistency of the top of the page, this makes it look more informal but would appeal to younger people as this is a popular font with them.

In conclusion this is a newsletter that does not have very much detail and is a very simple design, but it has all the necarssary features and conventions to be recognised as a newsletter. This is because there is no colour within the design and the only clue that people get about the school is that it is traditional and specialises in science.

This is a newsletter from St Ambrose Barlows High School

This is a lot more colourful than the previous newsletter and there is much more content to look at. Firstly, the masthead is in the font "Comic sans", it makes the newsletter look informal and would appeal to a younger audience. which would suggest that this is for the students to read and not the parents. The masthead also has two boxes surrounding it, one of them is red and slanted to one side along with the text and the other box is black and contains the issue and date so that the reader can be sure that they are up to date. The red box that is behind the text of the masthead makes is stand out to the reader so that it is one of the first things the reader would look at which is important because then the reader would instantly identify the newsletter.

The text above the masthead is also inside a red box saying "A specialist sports with ICT college", the red colour again, makes it stand out. It tells the parent that the school is dedicated to these particular subjects and would suggest that these sugbjects would be the best for the students.The use of the word college would mean that they are taking education more seriosly and does not want to assiosiate itself with a conventional school. There is also the school's logo in the top right hand corner meaning it wants to show its identity.Moreover, on this front cover, they have also merged the contents page aswell. On the left hand side the have placed this, meaning that the reader would be able to navigate through and would know the contents without turning a page. However, below this is the words "summer addition" in a 'sun' shaped box, this would also attract attention from the eye but this is on the other hand, a waste of space. However, it could suggest that there is something different within the issue that is different from previous newsletter from the school.

The main headline is"joanna's garden" in the same font as the masthead showing a consistancy of font. The text below is all in the columns like it would be in a newspaper. This would make the readers make think that they are reading it faster. There are also images of the subject, giving a visual perspective of the garden.

Overall, this newsletter is more vibrant than the previous one but is not as simplistic as the previous one because of the amount of information on the newsletter.

Cohen's theory is that fear is created about a type of social group, object or place, which is made by the media, it creates a potentieal threat on the equilibrium of day-to-day life towards the consumer of this media or could make a representation or stereotype against something causing a feeling of fear or hatred with no real first hand expeirience of this or very little. An example of this would be teenagers, MPs, drugs, scousers etc. This causes a creation of 'folk devils' resulting in a feeling among the ruling classes to prevent the problems. The creation of moral panic means that the media can make money. For example newspapers, sensationalisation means that people would be shock by a headline resulting in curiosity, meaning they want to know more so they will buy it. The are five stages of moral panic:

Concern: The group, object or place is being represented in a negative and a potential threat to society causing concern amungst the people.

Volatility: There is a result from the previous concern. There is short term panic from the concequences of this.

"Folk Devils": Cause a rift between the people and the group. There is a difference between 'them' and 'us'.

Consensus: There is an acceptance among society about the threat and others try to actively solve the problem.

Disproportionality: The evidence about this threat is heavily exhaggerated in the media. The statistics and facts means opinions can be made, and opinions can be stretched.